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Related articles:
Marketing management
Marketing
Product differentiation
Perceptual mapping
Jack Trout
Points-of-parity/points-of-difference
Strategic management
Factor analysis
Key terms: positioning marketing product brand mind business company differentiation competitive your perceptions target involves process analysis trout customer management identity statement target market competitors concept need determine how definition identifying relative provide repositioning generally industrial marketing mapping change value jack trout attributes Search external links cited by footnotes on Wikipedia page Positioning (marketing): |
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