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Cash cow
Boston Consulting Group
Key terms: cash market growth matrix brand stars product cash cows fund relative industry market share generate profitable bcg matrix business units growing growth rate cycle tool fmcg analysis perhaps investment question marks balance technique consider indeed milked cash flow portfolio advantage rapidly demands maintain brand leader strategic strengths than just low market most widely ratio would growth slows market growth rate largest competitor attractiveness relative market share high market share boston consulting Search external links cited by footnotes on Wikipedia page Growth-share matrix: |
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