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Key terms: market create business kim idea industry growth companies blue ocean strategy authors demand tools framework firms competition red ocean segment execute profitable articles achieve strategic builds market space value innovation existing buyer sustain competing wealth essential utility analogy differentiation harvard business review metaphor rather than boundaries irrelevant funky business simultaneously formulation success stories profitable growth practitioners methodologies rules of the game tipping point leadership red ocean strategy what the authors call Search external links cited by footnotes on Wikipedia page Blue Ocean Strategy: |
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